![Why Gucci's controversial Year of the Tiger campaign hit the mark and may attract Gen Z – unlike the same-same efforts of other luxury brands | South China Morning Post Why Gucci's controversial Year of the Tiger campaign hit the mark and may attract Gen Z – unlike the same-same efforts of other luxury brands | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/canvas/2022/02/10/cf3080f1-fc15-421e-bd6b-b20c95b2841a_c8cedb4e.jpg?itok=GtxlTOs0&v=1644484045)
Why Gucci's controversial Year of the Tiger campaign hit the mark and may attract Gen Z – unlike the same-same efforts of other luxury brands | South China Morning Post
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![The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories](https://media.gucci.com/content/DiaryHeroArticle_Standard_1600x812/1640605513/DiaryHeroArticle_CNY2022-01_001_Default.jpg)
The House presents Gucci Tiger, a special selection of ready-to-wear and accessories in celebration of the Year of the Tiger. - Gucci Stories
![Gucci Honors Year Of The Tiger With Collection, Campaign, And Pop Up Locations In The U.S. And Canada Gucci Honors Year Of The Tiger With Collection, Campaign, And Pop Up Locations In The U.S. And Canada](https://imageio.forbes.com/specials-images/imageserve/61d4e6eac04461117655465d/0x0.jpg?format=jpg&crop=1654,1102,x0,y0,safe&width=1200)