![Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2023/04/27/743764ab-0a63-4a60-876f-e3837c56a484_e124048f.jpg?itok=P5JDhAbe&v=1682587519)
Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors
![A Reader Asks: Should I Buy A Steel Rolex Daytona With Cerachrom Bezel (At Double The Retail Price)? - Quill & Pad A Reader Asks: Should I Buy A Steel Rolex Daytona With Cerachrom Bezel (At Double The Retail Price)? - Quill & Pad](https://quillandpad.com/wp-content/uploads/2019/10/Rolex-Cosmograph-Daytona-Ceramic-White-Dial.jpg)
A Reader Asks: Should I Buy A Steel Rolex Daytona With Cerachrom Bezel (At Double The Retail Price)? - Quill & Pad
![Hands-On: With The 50th Anniversary Rolex Cosmograph Daytona In Platinum Reference 116506 (Live Pics, Full Details, Pricing) - Hodinkee Hands-On: With The 50th Anniversary Rolex Cosmograph Daytona In Platinum Reference 116506 (Live Pics, Full Details, Pricing) - Hodinkee](https://hodinkee.imgix.net/uploads/article/hero_image/352/RolexDaytonaPlatinum_6.jpg?ixlib=rails-1.1.0&fm=jpg&q=55&auto=format&usm=12)